The Challenge

The salon had something every business wants: loyal customers who loved the experience and recommended it to others. But relying largely on referrals made attracting new clients less predictable. With a limited marketing budget, the owner needed practical ways to grow her business while protecting the relationships she'd worked so hard to build.

What We Did

We focused on two priorities: attracting new clients and keeping existing ones coming back. We created a professional social presence for the business and developed marketing materials designed around its biggest growth opportunities. This included a Facebook business page and a presence on other social media platforms., salon and bridal brochures, and promotional materials for bridal showcases.

We also worked closely with the owner on pricing strategy and developed a thoughtful approach to communicating sensitive changes, including price increases, in ways that reinforced the value of her services and helped preserve client relationships.

The Outcome

The salon achieved significant growth without losing what made the business successful in the first place. New clients increased by 123%, while client retention remained strong at 95%. The result was more than a boost in new business. The owner had practical tools and strategies she could continue using as the business grew.

The Challenge

Leadership had set an ambitious goal: significantly reduce marketing costs without sacrificing business performance. With a complex marketing operation spanning multiple brands, technologies, vendors, agencies and internal teams, simply cutting budgets wasn't the answer. The challenge was finding where the organization could spend less while working smarter and continuing to drive enrollment.

What We Did

We took a comprehensive look at the entire marketing operation, from investments and performance to technology, vendors, agency relationships, team structure and internal processes. That review uncovered underperforming investments, unnecessary costs and opportunities to simplify how the work was getting done. We eliminated low-value initiatives, consolidated responsibilities and redirected resources toward the strategies and channels delivering the greatest impact.

The result was a leaner marketing model built around what was actually working rather than simply doing less.

The Outcome

Marketing investment was reduced by 50%, delivering $3.1 million in annual savings. At the same time, enrollment conversion increased by 15%. The organization didn't just spend less. It became more focused on where and how it invested, creating a more efficient marketing operation while improving business performance.

The Challenge

The fast-growing company had an already strong e-commerce business, but leadership knew there was more opportunity within the website experience. They wanted to improve performance and drive more profitable growth through testing and optimization, but didn't have the expertise or internal capacity to build and manage a structured program from the ground up.

What We Did

We built a complete optimization program designed to turn customer behavior and performance data into meaningful improvements. That included the testing strategy, prioritization framework, scorecards, reporting and KPIs needed to identify the highest-impact opportunities and measure what was working.

From there, we moved from strategy into execution, developing and launching tests, analyzing performance and bringing winning experiences to market. Once the program was established and delivering results, we transitioned it to the internal team so they could continue the work independently.

The Outcome

Customer transactions increased by 19%, revenue per session grew 3.8% and testing velocity increased by 300%. Just as importantly, the company was left with a proven optimization framework that the team continues to use successfully today to test ideas, make smarter decisions and uncover new opportunities for growth.

The Challenge

Nearly 90% of the university's students came from a single market. After brand marketing investments were reduced, awareness began to decline and enrollments followed. Leadership needed to rebuild visibility and demand in this critical market without increasing the overall marketing budget.

What We Did

We started by looking for opportunities within the university's existing marketing investment. Smarter media planning and optimization improved efficiency by 15%, freeing budget that could be reinvested rather than simply spent elsewhere or cut.

We then identified the market with the greatest opportunity for future growth and partnered with finance to reinvest those dollars into two highly targeted brand awareness campaigns. The strategy connected brand building to the entire enrollment journey, from awareness and consideration through lead generation and ultimately enrollment.

The Outcome

Brand awareness increased by 25%, lead form submissions grew by 20% and enrollments increased by 42%, all without increasing the overall marketing budget. The work demonstrated that brand investment wasn't simply about visibility. When focused on the right market and connected to the broader customer journey, it created measurable demand and meaningful business growth.

The Challenge

A small email team was supporting six brands with outdated technology, limited capabilities and an inflexible agency model. Performance was difficult to improve, and a valuable lead audience remained untapped despite previous efforts to reach them.

What We Did

We assessed the entire email operation and rebuilt it while day-to-day marketing continued. Six brands were transitioned to a more flexible platform, email and SMS nurture journeys were redesigned and optimized, and a new approach successfully reached an audience previous efforts had not.

At the same time, we worked closely with the internal email lead to strengthen her data and performance skills so the team could successfully carry the work forward.

The Outcome

The organization gained a more flexible, scalable lifecycle marketing operation and successfully expanded its reach to a previously untapped audience. Just as importantly, the transformation strengthened the team behind the work. The internal email lead grew into a high-performing team member who earned a promotion, leaving the organization with stronger technology, stronger capabilities and stronger internal talent.

The Challenge

As the organization expanded its reach through streamed services, it had the technology to deliver the experience but very little visibility into what happened once people arrived. The team couldn't easily tell how many people were watching, how long they stayed, how engaged they were or where potential issues were affecting the experience.

What We Did

We turned the organization's existing technology into a measurable digital experience. Google Analytics was connected to the streaming platform, and we built the data structure, tagging and measurement framework needed to understand audience behavior and engagement.

Just as importantly, we showed the team how to use the data themselves, giving them the ability to monitor performance, identify potential issues and continue learning from their audience without relying on outside support.

The Outcome

The organization went from having very little visibility into its streamed services to understanding how people were actually experiencing them. The team gained practical insight into audience size, viewing behavior and engagement, along with the knowledge to use that information independently as its digital presence continued to grow.